A web application is an application that is accessed over a network such as the Internet or an intranet.
Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, online retail sales, online auctions, wikis and many other functions.
Also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and
eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not
only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data
and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together creative and technical aspects of the
Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many
different stages of the customer engagement cycle through search engine
marketing (SEM), search engine optimization (SEO), banner ads on
specific websites, e-mail marketing, and Web 2.0 strategies.
Acronym for “Search Engine Marketing”
A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. When this term is used to describe an individual, it stands for "Search Engine Marketer" or one who performs SEM.
Acronym for “Search Engine Optimization”
This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO.
Acronym for “Content Management Systems”
In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available.
And other related activities and techniques depending on the project.
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